Adil Amarsi Unplugged

Co-founder of Conversion Fanatics, Justin Christianson has over 15 years of experience in digital marketing and conversion optimization. It all started with his fascination of the psychology behind why people do things and take desired actions online. Curiosity led him to do split-testing before there was even software to do it. This brilliant guy believes that there’s no real holy grail or one specific thing in digital marketing that would get you to the end goal that you are looking to get but one thing comes close and that’s CONVERSION OPTIMIZATION. Justin is also the #1 bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. On today’s episode, Justin reveals his drive in building Conversion Fanatics as well as the biggest boo-boos committed when it comes to conversion optimisation. And lastly, contrary to guru hypemen, learn why pricing your product low oftentimes is better in the long run.