Does That Even Work, The Growth Show For Mid-market Companies

In this episode we examine Natasha Jen's claim that design thinking is bulls**t. We spoke to Austrial-based Ingrid Gerstbach, Design thinking consultant, author and speaker (site in German but she speaks good English and does work in the UK as well). Gerstbach's Design Thinking podcast: https://ingridgerstbach.com/podcast Her books are also available for sale on her site. Natasha Jen on Trust Your Designer (and what's so rubbish about design thinking) https://designobserver.com/article.php?id=39710 Lee Vinsel's article on Medium about Design Thinking being Syphilis (it's entertaining, vitriolic and looooong):  Design Thinking is Kind of Like Syphilis — It's Contagious and Rots ...https://medium.com/.../design-thinking-is-kind-of-like-syphilis-its-contagious-and-rots... Rodrigo Hernández-Ramírez' paper on design thinking and bulldust: https://www.academia.edu/38006980/On_Design_Thinking_Bullshit_and_Innovation Does That Even Work (http://DoesThatEvenWork.com) challenges the latest business fads and the conven