Innovation In Compliance With Tom Fox
Marketing through Podcasting with Gordon Firemark
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:18:05
- More information
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Synopsis
What do you get when you mix podcasting with the law? Joining us on this episode is Gordon Firemark, an attorney in Los Angeles with a background in entertainment and podcasting law, and a podcaster himself. Find out how you can use podcasting to ethically market your firm, and how to protect yourself legally in this space. The growth of podcasting It’s developed as a really remarkable communications tool but is still underutilized in many ways. It’s very exciting and a great opportunity for lawyers and businesses that are looking to reach their audiences in a different yet very powerful and effective way.Legally, the issues are similar to the media law area: intellectual property, ownership, business entities, partnerships that happened by accident. There was once a major case where somebody filed a patent on podcasting technology, but now it’s been resolved. Hopefully, that opens things up for people to start using it as a medium.A marketing tool Because Gordon does the show every month, that