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Everyone has ideas, they're a dime a dozen. Everyone has dreams and ambitions, and they do nothing with them. Everyone wants a million dollar business —until it gets hard. Until you fall on your face.  Enter Aaron Hinde: owner and entrepreneur who entered one of the most competitive industries in the game and created a healthy sports beverage from scratch. Aaron is the Co-Founder & President of LifeAID Beverage Company and he has a pretty incredible story. He has been grinding since 2011 to make LifeAID a leader in the industry. So much so that FITAID is the official recovery drink of the 2017 CrossFit Games and LIFEAID remains an independent brand run by its founders – not a subsidiary of a large beverage conglomerate In this episode, you're going to learn how to start from nothing, the power of being creative, overcoming adversity —and much, much more. "The same people you meet on the way up are the people you meet on the way down." - Aaron Hinde ANNOUNCING THE LEAP OF YOUR LIFE! Are you ready? Are you