Coaching For Leaders

Brenda Bernstein: How to Write a KILLER LinkedIn Profile Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years. Key Points LinkedIn profiles are very important for job seekers. Your headline is the most important place to have keywords. Don’t include your company name in your headline unless it has cachet. In your experience section, emphasize your current job and make sure it has the best description. Think of three key words you want to come across in your profile photo. Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms. Write your summary in first-person. If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate. Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what