Coaching For Leaders

Emily Soccorsy and Justin Foster: Your Leadership Brand Emily Soccorsy and Justin Foster are from Root + River. They are brand strategists and marketers who believe that your brand is how other people experience what you believe. In this episode, Emily and Justin show us the key steps to create a framework for your leadership brand. Key Points Branding is something that begins inside of you. Much of branding is just uncovering what’s inside of you, articulating it, and then reflecting it outward. We’re living in a world where we can no longer get away with pretending to be something we’re not, so we have no alternative but to be ourselves. If you reverse engineer a brand failure, it’s usually because of a poor leadership decision, not a marketing problem. Whenever there is an outward branding problem, look inward. The most successful brands are the ones that have a minuscule chasm between their public brand and how they operate internally. Most missions come from suffering. What problem does