Innovation In Compliance With Tom Fox

Why does accounting have to be so complicated? That was the question today’s guest, Ian Crosby, asked himself. And from that question, America’s largest bookkeeping service for small businesses was born. Ian is the co-founder and CEO of Bench, and he’s talking about taking the grounded route to innovation — and how it’s always about the people. Humble (and frustrated) beginningsIan was a bookkeeper in college and came across the problem of: how is there not a place you can just go on the internet and get perfect bookkeeping out? People have to either figure it out themselves, or hire an expert and have no idea if that person is good or doing it right. Why is there no “Gmail for Accounting”? This is a huge problem that’s been overlooked and he couldn’t get the idea out of his head, so he jumped right into it.The Bench brand of business leadership At a surface level, bookkeeping can seem really ‘back office-y,’ but when people get on top of their finances, they get a sense of direction and feel p