Eclecticist

Devised during the frenetic interwar years in Germany, Volkswagen, the 'People's Car' manufacturer was envisaged to be an affordable, usably efficient and family oriented means of transport that every ordinary German could own and enjoy. Now, nearly an octogenarian, Volkswagen has given us the original hipster camper van ride, the Love Bug, a near continuous succession of grey, drab saloon cars, high profile acquisitions, massive expenditure on lobbyists and a share price sinking scandal. Volkswagen - endearingly generic. Do we still want to lovingly lever off the badge? Eclecticist.co.uk.