Eclecticist

How-tos, vlogs, gaming, fails and reviews—popular categories currently best represented by: how-to play Minecraft, Isn't my cat/makeup/life fabulous, watch as I play Minecraft, near fatalities during Darwin award bids and look at this latest smartphone. We are of course talking about the most viral destination on the web—YouTube. Since the mid-naughties, the Google-owned platform has accumulated over a billion users, streams hundreds of millions of hours of content daily through localised portals in 88 countries and 76 languages. In every dimension, YouTube is a massive going concern. What social needs does it fulfill? How has it changed us as a species and what meme might best speak to its future? Eclecticist.co.uk.