Boston College Front Row

Richard Notebaert became chairman and CEO of Qwest Communications International in 2002 after 30 years of experience at the Ameritech Corporation. He tells the Boston College Chief Executives' Club what changes he made at Qwest after joining the firm when it was near insolvency. (Denver reporters had a betting pool on when the company would declare bankruptcy.) Notebaert describes refocusing the company's culture by emphasizing a "Spirit of Service" theme.