Boston College Front Row
CEO Club: Janet L. Robinson, President & CEO, The New York Times Company
- Author: Podcast
- Narrator: Podcast
- Publisher: Podcast
- Duration: 0:26:39
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Synopsis
A New England public school teacher until 1983, Janet Robinson worked in advertising at the New York Times and held a number of progressively responsible positions before becoming president in 2004. She spoke at the University's CEO Club in January, telling local business leaders and scholars that her company has made more changes in the last two years than at any time in its 156-year history. To achieve the goal of becoming a "leading media company in the 21st century," the Times has had to revamp its business model, reinvent the craft of journalism, develop interactive relationships with its audience, and re-engineer operations and procedures. "It has not been easy," Robinson declared. "How could it be?"