Innovation In Compliance With Tom Fox

Are you using social media to get your message and your practice out there? Gyi Tsakalakis is the co-founder of AttorneySync, an internet marketing agency helping their clients grow their visibility and get in front of their audience. He’s here to share with us his insights around the use of the internet and social media — and why you’re already left behind if you don’t. How do you communicate the values of utilizing social media to your clients?It requires a lot of education because it still faces a lot of skepticism. It’s all about demonstrating that from search, to click, to phone call, to fee, clients will make a return on investment, and grow their social network and referral base. It comes down to those key metrics. Between 25-50% of the audiences Gyi speaks with still don’t have a basic website, and websites really are table stakes.Will a website or social media presence be able to help a general practitioner? It’s a no brainer. One of the challenges is to get out of the mindset of pitting the internet