Your Mark On The World

This Automotive Entrepreneur Is Betting You're Ready To Trade Your Clown Shoes For Sneakers - #1046

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Synopsis

Never miss another interview! Join Devin here: http://bit.ly/joindevin. Read the full Forbes article and watch the interview here: http://bit.ly/2Rs9QgY. Uniti CEO Lewis Horne, 34, thinks selling his nimble little electric cars will be like offering sneakers to a world full of people walking around in big, clunky clown shoes. With the UN’s October IPCC report suggesting we may have less than 12 years to radically reduce carbon emissions to avoid the worst effects of climate change, finding ways to make wholesale shifts in consumer behavior is a central premise for this Swedish startup. To make that shift over the next decade, Horne notes that hundreds of millions of internal combustion engine-driven cars will need to be removed from the roads and replaced with efficient electric ones. Uniti, which has 18 employees and is pre-revenue, is in the midst of a £30 million (about $38.1 million) capital raise, including about £1 million (about $1.27 million) available to the public via a crowdfunding campaign on