Innovation In Compliance With Tom Fox

“Compliance” and “cinematic” aren’t words you often see together — but for our guest this week, Marc Havener, the pairing makes perfect sense. Marc is a filmmaker and the founder and CEO of Resonate Pictures, a company that produces cinematic training films that stick. Why cinematic training films? On today’s episode Marc shares about his innovative use of storytelling and how he uses it to communicate memorable messages.The divide across filmmaking and compliance trainingThe idea began when Marc’s friend asked him to do training videos in the style of the TV show The Office — which Marc recognized as the spark of creativity that could make communications stick. That experience opened his eyes to the world of corporate training and ethics, and made him realize that the perceived divide across filmmaking and compliance training isn’t all that wide. The heart and essence of filmmaking and storytelling is changing culture, and so it is with compliance training. Embedding a message in a story is the best way