Hbic Nation Podcast

Content marketing-- wait? What exactly does that mean? What content are we marketing? Are we now just using “content” as a super generic synonym for “art”?   If you’re not familiar with the concept, the mere mention of content marketing can cause confusion. Fear not! We’re clearing all that up for you this month.   Essentially content marketing involves intentionally drawing people to your art without you having the scream “BUY THE THING I MADE” at the top of your lungs all the time. We start the podcast off with a comprehensive explanation of what exactly content marketing is and two specific ways to approach it, before diving into specific examples of how Lindsay, Julia, and Alexis are currently using these techniques.   Then we offer some tips for brainstorming your own content marketing campaign without getting distracted by all the bright, shiny ideas. We also talk about how, as a creative, you’re naturally equipped to be amazing at creating content (imagine that!). Plus there’s also some chatter about t