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Fire, desire, passion and purpose. What are these things and how can we harness them in our lives —and what gets in the way? Today I bring on someone who takes the unconventional path in everything he does, Jesse Itzler. Jesse is the author of the New York Times bestseller, Living with a Seal, cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets.  He's an undeniable entrepreneur and visionary who is full of life, fun and passion. And in this episode —he challenged me by asking if I truly understood what fire and desire is. And I loved it :) During this riveting conversation, you’ll discover: How to live outside the typical rules of life The power of differentiation in life and business Why results are about daring to think differently Why routines can be amazing or keep us stuck How to get over the fear of being embarrassed The power of being ourselves in life and business How to negotiate with fear and use it as power How to grow you