Your Mark On The World

February 2, 2014 - Read the full Forbes article and watch the interview here: http://onforb.es/1afJAf5. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. When Mark Tercek took the reigns as CEO of The Nature Conservancy in 2008 he brought a new perspective. As a Managing Director at Goldman Sachs, Tercek’s career evolved into a focus on sustainability, recognizing the vast economic value of nature and the ability of business to actually contribute profitably to the health of the planet. In Tercek’s book, Nature’s Fortune, How Business and Society Thrive in Nature, he explains how his experiences at Goldman Sachs and at TNC prove that protecting the environment makes economic sense. For example, he called attention to a shift in attitude at CocaCola, noting that in 2002 water was not listed as an important input in its annual report and by 2012, water had become a key focus. CocaCola has adopted a policy of “replenis