Your Mark On The World

Episode 58: Procter & Gamble Sponsors UNICEF Effort To Save Babies In 25 Developing Countries

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Synopsis

July 3, 2014 - Read the full Forbes article and watch the interview here: http://onforb.es/1qvyaL1. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Every year 58,000 babies die from maternal and neonatal tetanus or MNT, all in the developing world. UNICEF, with support from Procter and Gamble’s Pampers, is working to eliminate MNT around the world. The battle against MNT in Indonesia is nearing its end. The partnership between Pampers and UNICEF is an example of growing and powerful trend for corporations to be significantly and actively involved in solving social problems. The tie between Pampers and saving babies is obvious and clearly stands to benefit the brand as well as the babies, but that doesn’t make the financial support less helpful. UNICEF praises Pampers for its long-term support of the initiative, noting that “sustained financial resources” are required to successfully eliminate the disease and to