Your Mark On The World

#162: Social Entrepreneur Develops App With ‘Win, Win, Win’

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Synopsis

November 25, 2014 - Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1yVsBGj. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Social entrepreneur Kyle Thomas and his team have developed an app called Adora to deliver advertising to the lock screen of your phone with proceeds going to a charity of your choice. Adora is about a client of the Your Mark on the World Center. Kyle noted, “Adora is a win, win, win, – a win for advertisers, a win for charities, and a win for that app users.” Explaining the potential impact, Kyle said, “Doing good doesn’t have to always be a grand gesture. Add up many small good deeds and you can have an amazing impact.” “Advertising can mean something, giving users a choice in the advertising they see can play a huge part in reaching an individual in ways they actually want to be reached, and it creates more value for the advertiser. The fact that our app