Your Mark On The World

November 20, 2014 - Read the full Forbes article and watch the interview here: http://onforb.es/1vnntNw. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Conservation finance is a relatively new concept in impact investing circles that looks to create financial returns from conservation activities. The Freshwater Trust is a key player in this promising financial arena. Traditionally, most money spent on conservation comes from governments. Some additional philanthropic dollars are also invested in the space. About 75 to 80 percent of the annual $300 to $400 million required to preserve biodiversity and ecosystems globally is unmet. Folks like Joe Whitworth, President of the Freshwater Trust, believe that tapping in to investment dollars is the only way to cover the huge shortfall. In a statement, the Trust provided an example: The Trust has developed a natural system for cooling Pacific Northwest river water (im