Your Mark On The World

January 9, 2015 - Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1DDohyx. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Rob Holzer is a kind of a big deal. As the CEO of and Founder of Matter Unlimited, Rob helps organizations rebrand themselves with greater social impact at the heart of the new image. “Plotting a long-term plan for reorienting a company around social purpose can seem daunting, particularly for large established companies, but is quite possible if approached strategically as long-term change management and brand evolution rather than through a lens of a traditional advertising or marketing campaign,” he says. Making the case for making the change, Rob says, “Creating a plan for social responsibility does more than help the communities in which you operate; it becomes a snowball effect within the entire organization. It begins to improve the quality of