Your Mark On The World

#275: GlobalGiving Gamifies Crowdfunding For Nonprofits

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Synopsis

August 6, 2015 - Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1W1NZHc. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. GlobalGiving started nonprofit crowdfunding long before the term “crowdfunding” came into use. The platform is innovating again using “gamification” to give nonprofits meaningful incentives to follow best practices. Britt Lake, Senior Director of Programs, explains, “GlobalGiving is using game theory, incentives, and behavioral economics to help our nonprofit partners increase their effectiveness and social impact on the ground. For the first time ever, organizations focused on listening to the people they serve, acting on what they hear by testing new ideas, and learning faster and more efficiently will be rewarded with more visibility and the chance for more funding through GlobalGiving’s crowdfunding community.” “Vetted nonprofits in the GlobalGiving communit