Your Mark On The World

September 15, 2015 - Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1OrathR. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Our supporter, Mike Schwager, is a PR pro who specializes in helping people and organizations, especially those doing good in the world, to share their stories for maximum media exposure. He’s sharing his three key for promoting your story with Your Mark on the World readers today. 1. Be Persuasive: Pitching a story to an editor or reporter has some basic tenets for a persuasive publicist. First, always tell the truth. Second, know your outlet before you call or email. Third, have the right attitude: See the journalist as a peer in communications. Believe in your story. Believe in yourself. 2. Be Creative: Creative formatting tips: First, use news to make news. Remember “relevance,” “impact,” “timeliness” and “novelty.” Second, seasonal tie-ins. Onc