Your Mark On The World

October 29, 2015 - Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1iikGAi. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Michael Custer and a team of students at Jiaotong University in Shanghai, inspired by the Hult Prize, saw a problem and created a solution for it. As Michael explains, “The problem is illiteracy. Across the developing world, millions and millions of people remain illiterate. The UN estimates there to be 900 million illiterate people worldwide and a third of this population lives in India, where 289 million Indian adults are illiterate.” “Illiteracy is not just a problem for the individual though, it also creates tremendous problems for the next generation. Academic research has repeatedly proved the inter-generational transmission of illiteracy and its close link to poverty. The worst part is, that for young children, the best way to develop the skill