Not Suitable For Work Podcast

How far would you go to forge a relationship with your client? How much do you mix business with pleasure? Whether you’re in sales or professional services, clients are your lifeline. Part of being a good sales person is being able to establish a rapport with your client. This includes small talk about what you did over the weekend, maybe going out to dinner or a concert. Some of these relationships form easily, and there is an immediate connection through a shared interest. Others, take a little more effort and you have to chip away at bit by bit. There are tons of tips and tricks on how to win over a client. Many of these you learn in sales training. But every once in a blue moon, you will come across an awkward situation that isn’t in any sales handbook or training manual. Our guest Pat Sullivan shares one of those stories.