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The little red book that changed my life. That's exactly what the Go Giver book did for me when I was a young and naive entrepreneur trying to figure things out. Ultimately, it is one I read countless times and was required reading to work for any of my businesses. Today's guest on the Academy is none other than the author of the book, Bob Burg.  Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.  During this conversation, you're going to learn about the powerful business principle that will transform the way you connect, expand and live a purposeful life and business. You're also going to discover the true meaning of influence, persuasion and what separates you from your competition by doing business the right way. THE 1% RULE IS OUT! My latest book, The 1% Rule: