Nion Radio With Nick Onken

149: Marie Griffin – Finding Your Catnip

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Synopsis

“What is catnip? Catnip is powerful, memorable, and very fast. Everybody has a story, but the decisions that you make about people and brands is much faster than the story.” - Marie Griffin Marie Griffin is the sought-after authority in media and communication training for leaders and personalities in business, film, fashion, music, beauty, sports, media, wellness and design among other areas. Her immersive process is informed by a profound understanding of people and a deep knowledge of the media, branding, marketing, and public relations landscapes. Her hallmark is her one-on-one work from the inside out to elevate clients to their highest potential, to help them answer the question, "what's your catnip?". When we see those people who dominate our field, it's almost impossible not to know their work when we see it. But often, creatives have a hard time figuring out what sets them apart from their peers. This is where Marie comes in. She has a trusted, holistic method to find this part of our brand, our "ca