Fisheye Connect Photography Podcast

Heather Chesky is a successful photographer in the northern Virginia and Washington, D.C. area. She has a successful model program called Photography Sessions Excel: How to Create a Baby, Tween, or Senior Model Program. This program is great for photographers wanting to get more clients. Heather and Mike talk about her program and how it works.   Heather first talks about how much frustration she had with growing her business. Then she found out about a type of marketing called a model program. She has a model program for high school seniors that gives perks for the members while also enabling growth of her business. It created so much success in her business, she decided to start offering coaching for how to create your own model program.   She explains that offering a program like this really helps to drive business during the slow season. The basic idea of it is that you invite a lot of your ideal model base to a meeting about a model program. The models must sign up for the program with cash in hand.