It's New Orleans: Out To Lunch

New Orleans is rising from the debris of 2005 in ways that could never have been predicted, even by the most optimistic of prognosticators. For the first few years of the post 2008 bounce back recovery, New Orleanians were taken by surprise. Accustomed to reading stories of disasters about the city, from natural to man made crime, corruption, shrinking population, disastrous education locals were unprepared for what to do with an onslaught of good news about populations growing, incomes rising, and businesses booming. And then along came organizations dedicated to optimizing the good news and making sure it didn t slip away. Melissa Ehlinger is the Interim CEO of the New Orleans Business Alliance. The Alliance's goal is to make New Orleans an attractive place to do business. Given the reputation of where we've come from, that's no easy task. To make the magic work, Melissa and NOLABA are using a mix of lifestyle and tax credits to lure businesses to the city and Melissa tells Peter the magic is indeed working