In Conversation With

In Conversation With — Leading behavioral economist Dan Ariely from Duke University and MIT was recently in South Africa. I asked him how we could create a national identity using one of his known behavioral concepts called the Ikea effect. Have a listen to what he had to say. Added thoughts: Dan speaks about how Alaska pays its residents an oil tax. Check out the latest regarding this tax http://www.wboy.com/news/alaska-heads-toward-showdown-over-residents-oil-checks/1077368433