Market Talk

Scanning the Scania market

Informações:

Synopsis

What happens when the market you are in\ is constricted, mature, and saturated? You do more and more sales of course! The trucking industry is one as old as the industrial age itself, and yet Scania continues to innovate and achieve breakthrough after breakthrough. Ibrahim Sani speaks to Scania MD of Southeast Asia, Marie Sjodin Enstrom to learn more from this extremely successful company.