Side Hustle Rage

My guest today is Melissa McGraw.Melissa is founder of The Creative Potential an online business game-changer, and is a 20-year veteran of the fashion and consumer goods industry. Having worked with mega giant e-tailer Amazon.com for the past eight years, Melissa understands the complexities of both brick-and-mortar and e-commerce retail models. In fact, she has written content and analyzed and reviewed SEO tactics for over 80,000 items that are currently sold on Amazon today.And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses.Her range of experience, honest, encouraging approach, and ability to bring one’s vision to life has earned her praise from industry influencers, clients, and students alike. She is passionate about fueling the pipeline with new talent and motivated by the idea that everyone has immense potential that deserves to be unleashed.We discuss