Product Warrior Podcast

Listen to James give tips on how to use the prototype to make hard decisions.  Well designed prototypes and user tests can inform the decision to keep going or to kill an idea early. The financial value to learn early your going down the wrong road is big. Prototyping helped move away from waterfall specification documents to an agile approach to get users involved in the conversation early. Wireframes through to interactive prototypes enable rapid learnings to impact the product decisions. The prototype isn’t just valuable for learnings but key to good stakeholder management in the typical hub and spoke product management model.