Adil Amarsi Unplugged

Caleb O’Dowd is one of the Top Direct Response Marketers and worked for 3 years shoulder to shoulder with the late Gary Halbert, a man widely considered one of the greatest direct response marketers and copywriters of his era. Caleb started his own direct response business in the nutritional industry. He and his brother John started MultiChannelMarketing.com, where they help direct response companies grow their businesses in multiple channels, such as direct mail, magazines, newspapers, online, and more. Cutting his teeth working with Gary Halbert for years, he worked on creating direct marketing campaigns across dozens of industries and across most of the main offline and online direct marketing channels. Caleb’s brother, John, was working at the time for a Fortune 100 company in senior management, overseeing the development and launch of large world-wide projects. On today’s episode, Caleb will talk about his experiences being trained and the valuable lessons learned working with Gary Halbert in the