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SBT017: How One Woman Is Building An Empire Based On A Play Revolution

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Synopsis

Traci Costa is not your ‘average’ CEO. As the Director of Play and founder of Peekaboo Beans, Traci has built a successful business and lifestyle brand for children that focuses on creating clothing for a playful life.  After struggling for years with infertility, Traci finally gave birth to a beautiful baby girl. Blessed with the opportunity to be a mom, she became acutely aware of how inconducive her daughters clothing was to empowering her with the confidence to dress herself and enjoy a lifestyle of play. Determined to change this, Traci set out to find an apparel product for children that empowered them with healthy growth and development, and when she was unable to find what she was looking for, she decided to create it herself. Ten years later, Peekaboo Beans has grown into a national success with almost a 1000 stylists across the country, over 2 million in commission and a focus on going international. Listen to my interview with Traci to learn more about her entrepreneurial journey and her mission t