She Built That | Get Inspired! | Weekly Interviews With Female Founders Building Their Empires On Their Own Terms!

It’s going to be the creative people leading the next generation because you can’t automate creativity ~ Sarah Bancroft of She Built That. Sarah Bancroft has spent most of her career forecasting trends. As a buyer for international fashion brand Aritzia, and the Western editor for national publication FASHION Magazine, Sarah always had a knack for knowing what’s hot, making her the go-to resource for both family and friends visiting Vancouver. Sarah’s passion for being in the know on all things fashion, food, and lifestyle, ended up being the catalyst for Vitamin Daily, the online lifestyle magazine that Sarah co-founded and launched in 2004. In 2013, Vitamin Daily was acquired by Glacier Media Group, and this spring, Sarah stepped down as editor-in-chief at Vitamin Daily to pursue new adventures with her family and husband abroad. In today’s interview, you’ll learn: Why Sarah believes creativity will be the secret weapon to success in the future Why she believes you have to pick your partner before you pick