She Built That | Get Inspired! | Weekly Interviews With Female Founders Building Their Empires On Their Own Terms!

You've got to put your time in, you've go to work hard and you've got to work for other people before you work for yourself ~ Heather Odendaal on She Built That. Like many women I have interviewed for She Built That, Heather Odendaal has a hard time “slowing down.” She’s a new mom to seven-month-old son Luke; the founder and CEO of Bluebird Strategies, an event production company she founded in 2010; and the co-founder of the WNORTH Conference, an annual gathering of global women on the rise that she launched with her husband in 2015. It’s easy to see why slowing down for Heather really isn’t an option. Since the inaugural WNORTH Conference, it has sold out both years, gained national media attention and attracted speakers from around the globe. Heather founded the WNORTH Conference when she couldn’t find a resource that brought together women aspiring to senior leadership roles and female entrepreneurs who wanted to grow their business all under one roof. So in true entrepreneurial fashion, she created her o