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Synopsis

"The reality of being in a growth stage business [is] you can't necessarily have the perfect routine. That being said, my mom always say's if Obama can do it, so can you." Annalea Krebs on She Built That If the world had more women like Annalea Krebs, we would all be better off. This kind and thoughtful 31-year-old serial entrepreneur has not only built an empire based on helping consumers access eco-friendly natural products, she has curated a community of over 100,000 like-minded individuals as well. With Social Nature — a close spin-off of her first venture, ethicalDeal, which she sold in 2015 — Annalea has created a marketplace for natural and eco-friendly brands and consumers. Upon signing up to SocialNature.com, members are introduced to an array of eco-friendly and natural products which they can try for free, in exchange for a product review. Annalea recognized the power of influencer marketing. “At Social Nature we believe everyday people can be influential, [and] you don’t necessarily need a large