Innovation In Compliance With Tom Fox
Doni Hoti on Embedding Advertising Compliance Into Content Creation
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:31:02
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Synopsis
Innovation comes in many areas, and compliance professionals need to not only be ready for it but also embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom welcomes Doni Hoti, co-founder and CEO of Adclear. Hoti brings a fascinating perspective on embedding compliance directly into content creation. He begins with the shift in advertising and marketing compliance from a slow, “checkpoint” back-office function to an embedded, revenue-enabling capability. Hoti explains that modern content creation involves many stakeholders and must move at near-real-time speed, while enforcement risk and the cost of losing customer trust keep rising. He describes how AI has broken traditional review models by increasing both content volume and speed expectations and how Adclear uses horizon scanning across global regulators, agentic AI, and company-specific policies to deliver more dete