Business Daily
The birth of India's call centre industry
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:10:51
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Synopsis
In 1997, after years working abroad, Pramod Bhasin returned to India and spotted an opportunity that would help transform his country's economy.Despite major telecommunications challenges, he went on to set up India's first call centre, laying the foundations for a new outsourcing industry.In 2019, he told Rebecca Kesby how he overcame unreliable phone lines, scepticism and technical hurdles to turn an ambitious idea into reality.Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in around nine minutes, we revisit one moment that helped shape the world and hear it through the voice of someone who was there. Scientists, artists, campaigners, soldiers, leaders and everyday people tell their true stories.When you subscribe to Witness History, you’ll be taken inside turning points in world affairs from West Africa’s fight back against Boko Haram in 2015 to the behind-closed-doors talks that led