Bcg Henderson Institute

In How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success, George Newman argues that great ideas are not conjured from within but discovered outside of us, already present in the world, and that finding them is a methodical search anyone can run rather than a flash of genius reserved for a gifted few.Newman is a cognitive scientist and psychologist, and an associate professor of organizational behavior and human resource management at the Rotman School of Management at the University of Toronto, having previously held joint appointments in management, psychology, and cognitive science at Yale. In his first book, he draws on research across the arts, science, and business to recast creativity as an archeological dig: survey the terrain for fertile ground, grid the site, dig for volume, and only then sift for what is worth keeping.In his conversation with Adam Job, senior director at the BCG Institute, he discusses why organizations "turtle up" under pressure when they should be looking outward, w