Middle Management Movement By Michelle Pascoe

AI tools like Claude, ChatGPT and Gemini are changing how members and guests find, research and book hospitality venues, often skipping a club's homepage entirely. Michelle Pascoe, Certified Speaking Professional and 30-year hospitality training expert, explains why clubs need AI-ready websites, faster enquiry responses and new weekly metrics to stay visible in this shift. So how exactly is AI rerouting the path your members and guests take to find and book your club, and what should you fix first? In this episode, Michelle Pascoe sits down with Kenny Ridgell, founder of Ridge Media, to unpack what the AI shift actually means for clubs and hospitality venues right now, not in some distant future. Kenny built his business by treating marketing like a science experiment, testing one variable at a time instead of guessing. That approach works because it isolates what's actually driving results, rather than crediting the last click before a booking. The conversation moves from there into the practical detail e