Cmo Moves

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this episode, Lara breaks down why enterprise AI adoption is shifting toward tangible workflow wins. She highlights how heavyweights like the NFL, Disney and L’Oréal deploy Adobe Firefly to automate manual asset scaling while protecting proprietary IP. Learn why human empathy, brand trust and strategic judgment remain irreplaceable in the age of generative AI.Lara Balazs is Chief Marketing Officer and Executive Vice President, Global Marketing at Adobe, where she leads global marketing and communications, drives profitable growth and helps build Adobe’s brand in the AI era. Before joining Adobe in 2024, Lara was Chief Marketing Officer and General Manager, Strategic Partner Group at Intuit, where she led marketing and communications across the company’s brands and also served as general manager of Intuit’s ProTax group. She has also held marketing lea