Book Marketing Mentors

What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing?In this episode, author, brand strategist, and "What's the Point?" podcast host Bill Ellis challenges conventional thinking about success, authenticity, and the stories we tell ourselves.You'll discover why lived experience is often more valuable than expertise alone, how vulnerability creates lasting trust with readers, and why asking one simple question—"What's the point?"—can change the way you write, market, and live.If you've ever wondered whether your story is enough, this conversation will give you a fresh perspective.In this episode, you'll discover: How to define success on your own terms instead of chasing someone else's.  Why authentic storytelling creates deeper reader trust than polished perfection.  The surprising difference between expertise and lived experience—and why you need both.  How mentors can help you uncover th