Waking Up With Melissa Ruiz

Mystics Go Live Challenge is here. If this episode reminded you that the sale happens where people actually experience you, this is where you learn to go live and sell like it. → https://iammelissaruiz.com/mystics-go-liveIn this solo episode of Waking Up With Melissa, I'm pulling back the curtain on something that's keeping a lot of entrepreneurs stuck: the belief that attention automatically equals income.Over the last 102 days of rebuilding my Instagram from scratch, one piece of content reached over 420,000 people and made me zero dollars. Another reached a few thousand and brought in clients.In this episode, we explore:Where the sale actually happens (hint: it's not on the Reel)Wide content vs narrow content and why you need to learn the dance between bothThe shift from creating content to documenting your businessThe metrics that actually mean something, and the ones we've all been trained to chaseStay ConnectedFollow Melissa on Instagram: @melissaruizofficialMystics Go Live Challenge is here. If this ep