Cmo Moves

While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Vanguard, the Head of Marketing at Intuit Credit Karma shares why blending art and science is essential to modern marketing. She dives into the how of building human connections that trump personalization algorithms and repositioning legacy brands for new generations while taking us behind the scenes of her groundbreaking work launching Prime Day at Amazon. Natasha Madan is Head of Marketing at Intuit Credit Karma, known for her expertise in brand strategy, customer-centric marketing and combining art with data science. With a background spanning CPG at Nestlé, where she honed customer insights across iconic candy brands, to Amazon, where she helped build Prime into a cultural phenomenon driving 30% of member growth, Natasha brings a rare blend of brand-building and performance marketing excellence. Her work bridging mission-driven fintech with sophisticat