Analyse Asia With Bernard Leong

Fresh out of the studio, Alex Topaloski, CEO and Co-founder of Pulse ID joined us in a conversation on his company's customer engagement infrastructure powering Visa's cardholder offers across Asia Pacific. Drawing on Pulse ID's recent white paper, The Age of Knowing, Alex unpacks the three forces reshaping bank loyalty: interchange, partnerships, and intelligence. He explains why banks have solved the data problem but still struggle with engagement, walks through agentic AI architectures and the minimum effective nudge principle, and lays out why Asia-Pacific diversity demands distinct playbooks for Australia, Japan, and Southeast Asia. Closing out, Alex argues the next 12 months belong to banks that prioritize the last mile — where ROI on a decade of data investment finally lands and lays out what great would look life for Pulse ID moving forward."So we are making that transition from being a system-of-record platform for engagement, loyalty, and rewards to being a system-of-action platform that drives meas