Created For This

On Created for This, I interview Anton Krecic, founder and CEO of Seven Weeks Coffee, a pro-life e-commerce coffee company that donates 10% of every sale to local pregnancy resource centers and has raised over $1.5 million for more than 1,000 pro-life organizations across all 50 states.   Anton shares how value-based brands are growing as companies increasingly take social and political stances, and explains that a successful mission-driven business requires both an excellent product and a clear mission. He outlines practical growth strategies including digital ads, podcast partnerships, conferences, and partnerships with pro-life organizations and conservative influencers, emphasizing benefit-driven messaging to reach customers.   We discuss handling backlash and controversy, including disagreements within the pro-life movement, and highlight current advocacy around preventing renewed Planned Parenthood funding. The host closes by encouraging church involvement, volunteering, starting ministries when needed,