Your Next Million With Frank Kern

Here's a high-level strategy for capturing the "forgotten" middle of your market. While most advertisers exhaust their budgets fighting over the 3% of people ready to buy this second, Kern reveals how to identify and educate the 50% of prospects who are 30 to 90 days away from a purchase. By identifying "Indicators"—events that accelerate a prospect's need—you can build trust through Intent-Based Branding before your competitors even know they exist. Key Takeaways The Market Split: Every market is divided into three groups: those ready now, those ready in 30–90 days, and those who will never buy. What is an Indicator? An indicator is a specific event or experience your prospect undergoes that signals a more immediate need for your solution. The "Offline to Online" Rule: If a marketing tactic works effectively offline (like direct mail for home security), it can often be scaled faster and cheaper online. Intent-Based Branding: This involves identifying your target market, providing useful educational content