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In this episode, Kelly sits down with thought leadership strategist Michael Roderick to unpack the frameworks behind why some ideas spread like wildfire while others barely leave the room. Michael, who went from high school English teacher to Broadway producer in under two year, has spent years helping undiscovered experts and thought leaders package, position, and present their ideas in a way that gets people talking about them when they're not even in the room. And in this episode, he breaks down exactly how to do it. From the AIM framework to the IPO model that separates the experts who get attention from the ones who actually get paid, this episode is a masterclass in the craft of thought leadership. If you've ever felt like you're more convicted about your idea than the people you're trying to reach, this conversation will completely change how you think about your message. Timestamps: 00:45: How Michael went from high school English teacher to Broadway producer in under two years, and what it taug